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Is Goldilocks Cookware Any Good? An In-Depth Review

In this review, I break down the pros and cons of Goldilocks cookware. You’ll learn about its construction, design, performance, price, and more.

I also reveal how it compares to the competition based on two controlled tests.

So, if you’re shopping for new cookware and are considering Goldilocks, keep reading.

Note: Goldilocks was originally named Potluck, but the company rebranded to Goldilocks in 2019.

Use the links below to navigate the review:

Goldilocks Cookware Review: Key Takeaways

Below is a quick overview of the pros and cons of Goldilocks cookware. Throughout the full review, I provide lots of photos and detailed analysis and share my rigorous testing results.

Pros of Goldilocks

  • Handle Design: Unlike round handles that can rotate in your hand, Goldilocks features a flat handle with a groove for the thumb. This design provides better grip and control.
  • Heat Retention: Based on my tests, this cookware retains heat better than high-end brands like Hestan, Demeyere Industry, and Viking.
  • Heat Control: With its 2.8 mm thick construction and aluminum core, Goldilocks cookware heats quickly and evenly and adjusts promptly to temperature changes.
  • Affordability: The price point is surprisingly reasonable, given the quality and performance. Goldilocks is an excellent option if you’re looking for high-quality stainless steel cookware that doesn’t cost hundreds of dollars per piece.
  • Stylish Exterior: The pan has a polished stainless steel exterior and a brushed finish on the bottom and interior, blending aesthetics with practicality.

Cons of Goldilocks

  • Short and Thin Handles: The 8-inch long, 5.5 mm thick handle doesn’t give you much to hold onto. It might feel too small if you have larger hands or when using oven mitts.
  • Rainbow Stains: The cookware is prone to rainbow stains (also known as heat tint).
  • Limited Product Range: Goldilocks offers a limited range of pots and pans. You may not find the sizes or shapes you need. For example, they don’t make woks and only offer one stock pot size.
  • Website Lacks Information: The brand’s website lacks detailed product information and a customer service phone number. To get in touch, you need to send an email.
  • Company Stability: Launched in 2018 and rebranded in 2021, the brand’s short history and rebranding raise questions about its long-term stability.

Bottom Line

Goldilocks offers an ideal balance of performance, durability, and affordability. It heats evenly and retains heat well, and its handle design is comfortable and secure. The best part is that it costs significantly less than well-known brands like All-Clad and Demeyere. If you’re willing to take a risk on a start-up, Goldilocks stainless steel cookware is an excellent value.

Visit CookGoldilocks.com to read more reviews and check the current prices.

Video Review

Watch me break down the pros and cons of Goldilocks cookware in the video review below:


Goldilocks cookware has several unique design elements that make it stand out. Let’s take an up-close look at the 12-inch stainless steel fry pan.

Goldilocks 12 inch stainless steel fry pan
Goldilocks 12 inch stainless steel fry pan

Note: Goldilocks offers several other pots and pans, but they all share the same design.


The exterior of Goldilocks cookware is polished, showcasing gleaming stainless steel walls that effortlessly blend style and functionality. The bottom of the pan showcases a brushed steel finish that hides scratches and blemishes.

Exterior of Goldilocks cookware
Exterior of Goldilocks cookware

The sloped walls have flared rims that prevent dripping and make transferring food from pan to plate easy.

Goldilocks cookware flared rims
Goldilocks cookware flared rims


Like the bottom of the pan, the interior features a circular brushed finish.

Goldilocks cookware interior
Goldilocks cookware interior

The pan is 12 inches from rim to rim. However, the flat part of the cooking surface is 9.5 inches. That’s ample room to cook two large ribeye steaks, 3-4 chicken breasts, or three pieces of salmon.

Measuring the cooking surface of Goldilocks cookware
Measuring the cooking surface of Goldilocks cookware

If you’re familiar with brands like All-Clad or Heritage Steel, this pan is comparable in size and shape to their 12-inch fry pans.


One of the design elements I like most about Goldilocks is the handle. It’s slightly curved on the bottom with a shallow groove on top for your thumb. It’s comfortable to hold and easy to control.

Goldilocks cookware handle
Goldilocks cookware handle

Rounded handles like those on HexClad and Sardel pans can rotate in your hand and slip. With Goldilocks’ design, your grip won’t slip when tilting the pan or pouring liquids.

Goldilocks handle

The handle forks right before it attaches to the base of the pan. This unique design disperses heat, so the handle stays cool even when the pan is hot.

Goldilocks pan handle

The brand leaves its mark with “GOLDILOCKS” engraved at the base of the handle, and there’s a small hole at the end to hang the pan.

Goldilocks logo engraved into handle

The handle is 8 inches long — standard for a 12-inch fry pan. If you’re interested in longer handles for more leverage, you might want to look at All-Clad D5 (9 inches).


The frying pan doesn’t come with a lid. But if you opt for the other pieces like the 1.5-quart saucepan, 3-quart saucepan, or 8-quart stock pot, they come with lids. The lids are thin steel with a polished finish that complements the cookware.

Materials and Construction

Goldilocks cookware doesn’t cut corners when it comes to construction. It’s built using a 3-ply system: an 18/10 stainless steel interior, an aluminum core, and an 18/0 stainless steel exterior.

Goldilocks construction
Goldilocks 3-ply construction

Why does this layering matter? Each layer plays a role.

Stainless steel is durable and non-reactive. Aluminum, sandwiched between the steel layers, is an excellent heat conductor. The combination of metals results in even heat distribution and long-lasting durability.

This multi-layer design, called “fully-clad,” was invented by All-Clad in the 1970s, but it’s used by almost all cookware brands today.

Compared to disc-bottom pans like Farberware Classic, fully-clad pans like Goldilocks offer better heat distribution and durability. Disc-bottom pans have an aluminum disc attached only at the base, which can lead to uneven heating.

The walls of Goldilocks pans are 2.8 mm thick, giving the cookware a durable and sturdy feel. You can tell by holding it that this pan won’t warp or dent easily.

Measuring the thickness of Goldilocks cookware
Measuring the thickness of Goldilocks cookware

The 12-inch Goldilocks fry pan tips the scales at 3.3 pounds. That’s comparable to other high-end brands like All-Clad and Made In. Weight matters because it often indicates the quality and durability of the pan. In this case, Goldilocks holds its own.


I’ve been testing Goldilocks Cookware for several months, cooking everything from steak and chicken to vegetables and eggs. Based on my rigorous testing, here’s what you need to know about its performance in the kitchen.

Cooking pork chops in Goldilocks pan
Cooking pork chops in Goldilocks pan

Immediately, I noticed the heft of the cookware. With walls 2.8 mm thick, Goldilocks pans feel much more expensive than they are. They’re solid but not burdensome, so unless you have weak wrists or have arthritis, handling them with one hand won’t be an issue.

The flat handle is comfortable to grip and doesn’t rotate in your hand. It also doesn’t get too hot when cooking on the stove. The design reminds me of handles on Viking Professional and Anolon X cookware.

Goldilocks excelled at quick and uniform heating during my testing, thanks to its aluminum core. Whether I was cooking chicken or veggies, I didn’t spot any hot or cold spots in the pan.

Roasting pork chops in the oven in Goldilocks pan

The pan also has pinpoint heat control. When cooking pancakes, I realized the heat was too high. I turned the dial down, and the pan responded quickly, saving my breakfast from burning. This pan’s responsiveness also allowed me to get a perfect sear on meats without burning them.

Pancake cooked in a Goldilocks pan
Pancake cooked in a Goldilocks pan

To see how Goldilocks compares to other, much more expensive brands, I tested it head-to-head against the All-Clad Copper Core 12-inch pan.

I prepared several chicken cutlets with the same seasoning and bread crumbs. I also preheated the pans for the same amount of time and used the same amount of oil.

Cooking chicken in All-Clad and Goldilocks pans
Cooking chicken in All-Clad and Goldilocks pans

Both pans did an excellent job browning the chicken. However, the All-Clad pan has a copper middle layer, and since copper has a higher conductivity than aluminum, it conducts heat faster. I had to lower the heat on that burner to prevent the bread from burning.

Chicken cutlets cooked in an All-Clad pan
Chicken cutlets cooked in an All-Clad pan

The Goldilocks pan held its heat nice and steady, and none of the pieces overcooked.

Chicken cutlets cooked in a Goldilocks pan
Chicken cutlets cooked in a Goldilocks pan

In the end, the chicken came out great in both pans. But the point is that the All-Clad pan, which costs significantly more, didn’t provide any noticeable benefits, at least not in this test.

Chicken cutlets cooked in All-Clad and Goldilocks pans
Chicken cutlets cooked in All-Clad (left) and Goldilocks (right) pans

That said, I do have a few concerns with Goldilocks cookware.

The handle is 8 inches long and only 5.5 mm thick, so there’s not much to hold onto. The handle might feel too small if you have larger hands or are using oven mitts. While the design allows for a firm grip, more length and thickness would be beneficial.

Measuring the thickness of Goldilocks cookware handles
Measuring the thickness of Goldilocks cookware handles

Without proper technique, your eggs will stick. However, this is common with all stainless steel cookware, so I can’t fault Goldilocks specifically.

Expect some tarnishing. After a few uses, I noticed significant rainbow stains (also called heat tint) due to oxidation. A vinegar wash removes these, but be prepared for some maintenance to keep it looking new.

Rainbow stains on Goldilocks cookware
Rainbow stains on Goldilocks cookware

Overall, Goldilocks cookware heats up quickly, maintains temperature effectively, and rivals the performance of pricier brands like All-Clad and Made In. Although I wish the handle was longer and thicker, it’s comfortable, secure, and stays cool on the stove.

Goldilocks vs. the Competition

Every cookware brand I review goes through two experiments to measure its heat conduction (how fast and evenly it heats) and retention (how well it holds onto heat).

For the first test, I poured two cups of cold water (55°F) into the Goldilocks 12-inch fry pan and put it on the stove with the heat on high.

The first bubbles appeared after two minutes and 17 seconds, and the water came to a full boil after three minutes and five seconds.

The bubbles were uniform across the cooking surface, indicating a completely flat bottom and even heat distribution — two signs of a well-made pan.

Goldilocks cookware even heating
Goldilocks cookware even heating

As you can see in the results below, the Goldilocks pan took longer to boil the water than most brands. However, it was only a handful of seconds slower than major brands like All-Clad and Tramontina. The most important insight from this test is that the pan heats evenly.

PanTime to First BubblesTime to Boil
Farberware1 minute and 2 seconds1 minute and 29 seconds
Made In stainless steel fry pan1 minute and 40 seconds2 minutes and 21 seconds
Anolon X pan1 minute and 35 seconds2 minutes and 22 seconds
Misen fry pan1 minute and 50 seconds2 minutes and 25 seconds
Caraway1 minute and 53 seconds2 minutes and 26 seconds
Anolon Advanced fry pan1 minute and 55 seconds2 minutes and 27 seconds
HexClad fry pan1 minute and 40 seconds2 minutes and 30 seconds
Made In non-stick fry pan1 minute and 53 seconds2 minutes and 31 seconds
Zwilling fry pan1 minute and 45 seconds2 minutes and 31 seconds
T-fal fry pan1 minute and 50 seconds2 minutes and 32 seconds
Gotham Steel fry pan1 minute and 58 seconds2 minutes and 32 seconds
Rachael Ray fry pan1 minute and 47 seconds2 minutes and 36 seconds
Viking fry pan1 minute and 42 seconds2 minutes and 39 seconds
Calphalon fry pan1 minute and 45 seconds2 minutes and 40 seconds
Sardel fry pan1 minute and 41 seconds2 minutes and 46 seconds
Pioneer Woman fry pan2 minutes and 2 seconds2 minutes and 46 seconds
Hestan fry pan1 minute and 52 seconds2 minutes and 47 seconds
GreenLife pan2 minutes and 11 seconds2 minutes and 47 seconds
Our Place Always Pan2 minutes and 2 seconds2 minutes and 48 seconds
Ninja NeverStick Pan2 minutes and 7 seconds2 minutes and 49 seconds
Tramontina fry pan1 minute and 53 seconds2 minutes and 52 seconds
Circulon fry pan2 minutes and 7 seconds2 minutes and 55 seconds
All-Clad D3 skillet1 minute and 55 seconds2 minutes and 55 seconds
All-Clad HA1 fry pan2 minutes and 12 seconds2 minutes and 58 seconds
Goldilocks fry pan2 minutes and 17 seconds3 minutes and 5 seconds
Demeyere Industry fry pan2 minutes and 3 seconds3 minutes and 10 seconds
Ballarini fry pan2 minutes and 15 seconds3 minutes and 12 seconds
Heritage Steel fry pan1 minute and 59 seconds3 minutes and 15 seconds
Demeyere Atlantis fry pan2 minutes and 11 seconds3 minutes and 25 seconds
Xtrema fry pan3 minutes and 41 seconds6 minutes and 7 seconds

The next part of the test measures heat retention, which is essential for searing. You want a pan that stays hot when you place a cold piece of meat on it. If the pan loses heat when adding cold ingredients, it won’t sear or cook evenly.

After boiling the water, I removed the pan from the stove and set it on the counter to cool down.

After five minutes, the water in the pan was 122.0°F.

Goldilocks heat retention results after 5 minutes
Goldilocks heat retention results after 5 minutes

After ten minutes, the water was 102.5°F.

Goldilocks heat retention results after 10 minutes
Goldilocks heat retention results after 10 minutes

As you can see in the results below, Goldilocks retains heat better than much more expensive brands like Hestan, Sardel, Demeyere, and Viking.

PanTemperature After 5 MinutesTemperature After 10 Minutes
Xtrema fry pan142°F113°F
Made In stainless steel fry pan121.1°F106.6°F
Demeyere Atlantis fry pan122.0°F106.3°F
Made In non-stick fry pan120.2°F105.8°F
Ninja NeverStick Pan130.5°F104.8°F
Misen fry pan118.6°F103.4°F
Zwilling fry pan121.1°F103.0°F
Rachael Ray fry pan126.3°F102.7°F
Goldilocks fry pan122.0°F102.5°F
HexClad fry pan120.7°F102.4°F
Circulon fry pan133.3°F102.0°F
Tramontina fry pan118.5°F101.3°F
Calphalon fry pan112.8°F101.1°F
All-Clad D3 skillet111.6°F100.9°F
Ballarini fry pan120°F99.9°F
Heritage Steel120.1°F98.2°F
All-Clad HA1 fry pan117.9°F98.1°F
Hestan fry pan114.4°F98.0°F
Sardel fry pan114.0°F97.8°F
Demeyere Industry fry pan115.2°F96.6°F
Our Place Always Pan118.0°F96.7°F
Caraway fry pan116.6°F96.4°F
Anolon X pan114.1°F96.0°F
Viking fry pan106.6°F95.9°F
Farberware fry pan112.0°F95.4°F
GreenLife fry pan119.0°F95.0°F
Gotham Steel fry pan113.0°F95.0°F
Anolon Advanced fry pan112.7°F90.9°F
Pioneer Woman fry pan104.3°F90.9°F
T-fal fry pan108.7°F88.0°F


Goldilocks Cookware is surprisingly affordable, especially considering the 3-ply stainless steel construction. Even the entry-level stainless steel options from brands like All-Clad and Demeyere can be twice as expensive.

This brand is all about value. They have a simple website, limited marketing and product offerings, and manufacture in China. But the pieces they do offer are well-made and low-cost.

For the most accurate and up-to-date prices, go to CookGoldilocks.com.


Before you buy Goldilocks Cookware, it’s essential to weigh the pros against the cons. Below, I outline the downsides you should consider.

Short and Thin Handles

The handles are 8 inches long and only 5.5 mm thick. While the flat design with a groove on top is comfortable and secure, it’s not roomy enough if you have large hands or use oven mitts.

Rainbow Stains

Another issue is the rainbow stains that occur when the pan overheats. This happens due to the oxidation of chromium in the steel, resulting in splotchy coloration. While this is common in stainless steel cookware, it is more noticeable in Goldilocks pans. You can fix it with diluted white vinegar and a good scrub, but it’s an extra step you’d rather avoid.

Limited Product Offerings

If you’re looking for a wide range of products, Goldilocks might disappoint you. They only offer a 12-inch skillet, 10-inch skillet, 1.5-quart saucepan,  3-quart saucepan, and an 8-quart stock pot. You can buy these pots and pans individually or as a set. So, if you want specialty items like a wok or an extra-large skillet, you’ll need to look elsewhere.

Lack of Transparency

Goldilocks’ website lacks information about their manufacturing process or the materials used (I had to email the company to confirm the materials for this review).

The lack of details makes me question who is behind the company and how much commitment they have to its success. Even the product pages have a minimal amount of information with no details about the quality or performance of the cookware. It doesn’t say which type of steel is used, how it’s made, or what makes it unique.

They could do a much better job selling the product because, based on my testing, its performance is on par with much more established brands. There is also no customer service phone number to call, only an email address.

Company History

Goldilocks isn’t a long-standing brand. It launched in 2018 as Potluck and rebranded in 2021. A rebrand so soon in a company’s life is a red flag about its stability. Though the company offers a lifetime warranty, will Goldilocks be around long enough to honor it?

Made in China

The cookware is made in China. While this keeps the cost low, some people prefer cookware produced in countries with more stringent labor laws and quality controls. Check out my guide to the best cookware made in the USA and the best cookware NOT made in China to learn about the top alternatives.

FAQs about Goldilocks Cookware

In this section, I’ll answer some of the most frequently asked questions about Goldilocks cookware to help you clearly understand the brand and its products.

Is Goldilocks cookware non-toxic?

Yes, Goldilocks cookware is free of non-stick coatings, so you’re not dealing with potentially harmful chemicals if you overheat the pan. Also, the stainless steel cookware doesn’t react with acidic foods, so your dishes won’t taste metallic.

How do you clean Goldilocks cookware?

Before the initial use:

  1. Wash the pans with dish soap, rinse, and dry with a towel.
  2. After cooking, allow the pans to cool, fill them with water and dish soap, and let them soak.
  3. Avoid steel wool to prevent scratching.

For hard water stains, vinegar works. For stubborn stains, use Bar Keepers Friend or similar cleaning products. Boiling water and vinegar also helps with burned food.

Is Goldilocks cookware dishwasher-safe?

Yes, it is dishwasher-safe. However, I always suggest handwashing your cookware to ensure its longevity.

Is Goldilocks cookware oven-safe?

The cookware can withstand up to 550℉ in the oven. That offers plenty of flexibility for recipes that start on the stovetop and need to be finished in the oven.

Is Goldilocks cookware induction-compatible?

Yes, the bottom of Goldilocks cookware is made of 18/0 stainless steel, which is compatible with induction cooktops. You can use these pots and pans on any stovetop.

Where is Goldilocks cookware made?

The cookware is manufactured in China. This choice plays a part in keeping their costs low compared to other brands.

Who owns Goldilocks cookware?

Minsuk Kim and Jessica Sheft-Ason own the brand. It’s worth noting that the company started in 2018 and rebranded from Potluck to Goldilocks in 2021.

Where can I buy Goldilocks cookware?

Since Goldilocks is a direct-to-consumer brand, you’ll find their products exclusively on their website, CookGoldilocks.com.

Bottom Line: Is Goldilocks Cookware Worth Buying?

Now that you know the pros and cons of Goldilocks cookware, it’s time to decide if it’s right for your kitchen.

Before I offer my recommendation, let’s quickly recap:

  • Design: Goldilocks cookware is sleek, featuring a polished exterior and a brushed steel bottom. Its handles are comfortable and heat-resistant, although a bit short and thin for those with larger hands.
  • Materials and Construction: The cookware offers a 3-ply construction with an 18/10 stainless steel interior, aluminum core, and 18/0 stainless steel exterior. The construction is comparable to pricier brands.
  • Performance: It heats up quickly and maintains even heat, although it is prone to staining and some food sticking.
  • Price: The cookware is budget-friendly, offering a premium experience without the premium price tag.
  • Downsides: Drawbacks include short handles, staining issues, and limited product offerings.

Ultimately, the Goldilocks cookware is an excellent investment. It’s thick and heavy, heats evenly, and retains heat well. The handles are comfortable and safe, the polished exterior looks nice, and the price is hard to beat.

It’s a great option if you’re looking for a low-cost, fully-clad stainless steel cookware and don’t care about buying a big-name brand.

Check the current prices and read more reviews on CookGoldilocks.com.

Andrew Palermo Founder of Prudent Reviews

Andrew Palermo - About the Author

Andrew is the Founder and Editor-in-Chief of Prudent Reviews. He began his career in marketing, managing campaigns for dozens of Fortune 500 brands. In 2018, Andrew founded Prudent Reviews and has since reviewed 600+ products. When he’s not testing the latest cookware, kitchen knives, and appliances, he’s spending time with his family, cooking, and doing house projects. Connect with Andrew via emailLinkedIn, or the Prudent Reviews YouTube channel.

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