Privacy Policy

The following privacy policy (“Privacy Policy”) sets forth Prudent Reviews LLC’s (“Prudent Reviews”) policy with respect to information, including personally identifiable data (“Personal Data”) and other information, Prudent Reviews collects from visitors to the Prudent Reviews website located at https://prudentreviews.com/ (the “Website”).

This Privacy Policy is binding on all those who access, visit and/or use PrudentReviews.com.

We highly value your privacy and make this policy easily available throughout our site to assist you in understanding the handling of information in the course of using this site. If you have any questions, please email us at [email protected]

This Privacy Policy was last updated January 2020.

Log Files and Cookies

Similar to most websites, Prudent Reviews utilizes industry standard analytics packages which gather limited information on visitors to our website automatically, and stores this anonymous information in server log files. This information may include IP addresses, browser type, basic IP information, referring pages, operating system used and date/time stamps. This information does not identify individual users; it is used only for site administration, as well as for analysis of website usage and trends.

Additionally, cookies may be used to provide easier and faster access to website features such as logins and/or repeat visits. Cookies are very small text files that are stored on personal computers for reference purposes. We do not link the information we store in cookies to any personally identifiable information you have submitted while on our site.

Cookies for Google Analytics

The cookies in use on our site are for Google Analytics. Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it.

Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.

Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page. https://tools.google.com/dlpage/gaoptout

Cookies for Google Adsense

PrudentReviews.com uses Google Adsense, a Web-advertising-service of Google Inc., United States (“Google”). Google Adsense uses “cookies” (text files) that are stored on your computer and allows an analysis of the use of this website by you.

Google Adsense also uses so-called “Web Beacons” (small invisible images) to gather information. Through the use of Web Beacons, simple actions such as the visitor traffic to the website can be recorded and collected. The information generated by the cookie and/or Web Beacon is information about your use of this site, including your IP address and will be transferred to a Google server in the U.S. and stored there.

Google will use this information to evaluate your use of the site in order to show and compile reports on website activity and ads for website operators and providing other services with website and internet related services. Google may also transfer this information to third parties where this is required by law, or where such third parties process the information on Google’s behalf.

Google will not associate your IP address with any other data held by Google. You can avoid storing cookies on your hard drive and the display of Web Beacons by choosing to accept in your browser settings, “cookies” (in MS Internet Explorer under “Tools> Internet Options> Privacy> Settings”, in Firefox under Tools> Settings> Privacy> Cookies), we would point out however that this may prevent you from using all the features of this website.

By using this site you agree to the processing of data about you by Google in the manner described, and agree to the aforementioned purpose.

For more information, see HOW GOOGLE USES INFORMATION FROM SITES OR APPS THAT USE OUR SERVICES.

Mediavine Programmatic Advertising

The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.

The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit http://www.networkadvertising.org/managing/opt_out.asp. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at http://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Mediavine partners with the following data processors:

  1. Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
  2. Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
  3. Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
  4. LiveRamp. You may find LiveRamp’s privacy policy through this link. When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
  5. RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: http://www.networkadvertising.org/managing/opt_out.asp.
  6. District M. You may find District M’s privacy policy through this link.
  7. YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
  8. The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
  9. Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
  10. AppNexus. You may find the AppNexus privacy policy through this link.
  11. OpenX. You may find OpenX’s privacy policy through this link.
  12. Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  13. TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
  14. Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  15. Sovrn. You may find Sovrn’s privacy policy through this link.
  16. GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
  17. Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
  18. MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers’; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
  19. RevContent – You may find RevContent’s privacy policy through this link. RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
  20. Centro, Inc. – You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
  21. 33Across, Inc. – You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
  22. Conversant. LLC – You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.

Links to Other Websites

This website may contain links to other sites that are not controlled in any way by us. Please be aware of this when you click on any such links; we are not responsible for the privacy practices and/or policies of any website other than our own. We suggest that you review the privacy policy of every website you visit, whether or not they are linked to by our own site.

Registration and Use of Personal Information

Registration is not required in order to use or access this website. However, this site may make forums, comments, blogs, message boards or similar available to its users. You may be required to register for these features, particularly if you wish to leave comments or provide articles.

If you do register, and in the process provide us with personally identifiable information, rest assured that any such information you provide will not be shared with any third-party organization except with your express consent.

Please note that if you post comments or articles to any forum, blog or message board on this site, any personally identifiable information you provide in those comments or articles may be read, collated and used by anyone viewing them. As such, we are not responsible for personally identifiable information you may choose to make available through these channels.

We also provide visitors to our website the opportunity to opt-in to receive communications from us. In this case, we ask the visitor for his or her email address and name. These communications will include our regular newsletter and any other information that we feel may be pertinent to the visitor. You may opt out of receiving any, or all, of these communications by emailing us at [email protected], by clicking on the “unsubscribe” link in any email we send to you or by replying to any email we send you.

When you sign up to receive our newsletter or other communications, we may share your information with third parties that help us collect your email address and deliver the email communications.

We use MailChimp to deliver our newsletters and other email communications. MailChimp stores your email address for purposes of delivering such communications. Please refer to MailChimp’s privacy policy for further information.

We use MailMunch, a suite of email collection and email marketing solutions, to serve newsletter signup forms so that website visitors can voluntarily sign up to receive our newsletter and other email communications. Please refer to MailMunch’s privacy policy for further information.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer wish us to possess your information, you may request correction, updating, or deletion of your information by emailing us at [email protected]

Security

We follow accepted industry standards to protect any personal information you have provided to us. However, please be aware that no method of electronic storage can ever be 100% secure. Therefore as is the case with any organization – we are not in a position to guarantee the absolute security of your information.

California Users’ Privacy Rights

Californian users of Prudent Reviews have additional rights afforded to them under the California Consumer Privacy Act (CCPA).

Categories of personal information collected by Prudent Reviews

For more details about the personal information Prudent Reviews has collected in the past year, and for details on how we use that information, and who we share it with, please see the following sections of this privacy policy:

  • Log Files and Cookies
  • Cookies for Google Analytics
  • Cookies for Google Adsense
  • Display Ads
  • Links to Other Websites
  • Registration and Use of Personal Information

Prudent Reviews does not “sell” (as defined in the CCPA) the personal information of Prudent Reviews users.

Making a request in regards to your personal information

The CCPA gives California consumers various rights with respect to the personal information we collect, including the right to (subject to certain limitations):

Request to access the personal information Prudent Reviews has about you; and
Request that Prudent Reviews delete all of your personal information.
California users may make a request by contacting us at [email protected] We will authenticate your request using the email address and if necessary, proof of residency.

If you have any questions or concerns regarding this privacy policy, or you wish to contact us by email at [email protected]

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All content on PrudentReviews.com is intended for informational purposes only. The information provided on this website is not intended to be a replacement or substitute for professional advice.

Contact us: [email protected]