About Prudent Reviews

Andrew Palermo Founder of Prudent Reviews with chefs knives
Andrew Palermo, Founder and Editor of Prudent Reviews

Are you someone who needs to know everything about a product before you buy it?

Are you tired of being deceived by product reviews that overhype the benefits and ignore the drawbacks?

If you’re nodding your head right now, you’ve come to the right place.

Prudent Reviews was created to help you find the best products for your home.

It’s called Prudent Reviews because the reviews and articles we publish are well-advised, well-thought-out, carefully researched, and…well, prudent.

It takes days, weeks, and sometimes months to complete each review because we don’t just read other websites and put our spin on it (like most review sites do).

Knives we have tested_Prudent Reviews

We conduct in-depth research, talk to experts, connect with manufacturers to gather more details, and, most importantly, test the products ourselves.

Once we publish a review or article, we don’t let it collect dust. We continuously monitor the products and make updates, so you get the most recent and accurate information.

Learn all about our approach to testing and reviewing products.

How It Started

Hello, my name is Andrew Palermo, and I’m the Founder and Editor of Prudent Reviews.

Andrew Palermo Founder of Prudent Reviews

With a background in Marketing, I’ve always had a strong desire to understand consumer behavior and learn why some products succeed while others fail.

After I bought my first home several years ago, I quickly became overwhelmed by the number of new products I needed to buy to get up and running.

Kitchen and cleaning supplies, tools, furniture, safety equipment, home services — I had no idea which brands to buy or even where to start.

When I turned to the internet for help, I was disappointed with what I found.

The customer reviews on eCommerce sites were anecdotal and lacked in-depth information.

The in-depth product reviews posted on blogs came off disingenuous, as if the author was paid to endorse a particular brand.

Bottom line — I was frustrated with the lack of straightforward, unbiased information out there to help navigate all the different options.

Recognizing the need, I set out to create a better solution.

A place where you can go to find in-depth, accurate, and, most importantly, unbiased information about everyday household products.

An objective point of view based on thorough research and testing, and never influenced by sponsorships, brand activations, or free products.

And, with that, Prudent Reviews was born in 2018.

Andrew Palermo Prudent Reviews founder and editor

My goal was (and still is) to help you find the best products for your home and, more importantly, help you avoid wasting money on the duds.

Since launching, the team has expanded, and Prudent Reviews has helped over 20 million people across the globe find the best products and improve their lives at home.

We’ve also launched the Prudent Reviews YouTube channel, where you can watch us test and review the brands you read about on our website. It’s a great place to leave a comment, ask a question, and get unbiased shopping advice directly from us. We read every comment and do our best to respond to as many as we can — your input really matters.

Andrew Palermo reviewing the Ooni pizza oven

In the future, we plan on publishing more helpful content and expanding into other household categories.

If there are particular products that you want to learn more about, but we haven’t yet reviewed, reach out and let us know.

Meet the Team

Andrew Palermo Founder of Prudent Reviews
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Andrew PalermoFounder

Andrew has over a decade of marketing and media experience, working with over a dozen Fortune 500 brands. He started Prudent Reviews after purchasing his first home and becoming frustrated with the lack of honest and unbiased reviews for home products. He loves spending time with his family and friends, cooking, and relaxing outdoors. 

Maria Palermo_Director of Operations at Prudent Reviews
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Maria PalermoDirector of Operations

Maria has over ten years of experience in analytics, human resources, and operations, having worked at leading professional services firms like the Boston Consulting Group and PwC. She holds an MBA and a BSBA in Marketing, and is passionate about supporting the creative and business sides of Prudent Reviews. In her free time, Maria enjoys cooking, entertaining, and exploring New England with her family.

T.C. Jones Editor Prudent Reviews
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T.C. JonesEditor

T.C. Jones spent over 10 years working in the restaurant industry as a food and beverage controller at Morton’s The Steakhouse. He holds an MFA in creative writing and has been the managing editor at several literary magazines. 

Are you interested in becoming part of the Prudent Reviews team? We’re always looking for detail-oriented and analytical writers, editors, and content strategists who are passionate about cooking, cleaning, or home maintenance. If this sounds like you, check out our current job openings

What Our Readers and Viewers Say About Us

We’re thrilled to have such an engaged and appreciative audience. Your comments and feedback mean the world to us, and we’re honored to know that our reviews are making a positive impact. Here are some of the wonderful things you’ve had to say about Prudent Reviews:

Comment on Prudent Reviews video about Wusthof and MAC knives
Comment on Prudent Reviews video about Staub Dutch ovens
Comment on Prudent Reviews video about Wusthof knives
Comment on Prudent Reviews video about Le Creuset
Comment on Prudent Reviews video about KitchenAid mixers
Comment on Prudent Reviews video about HexClad
Comment on Prudent Reviews video about Demeyere cookware
Comment on Prudent Reviews video about cookware materials
Comment on Prudent Reviews video about cookware made in the USA
Comment on Prudent Reviews video about carbon steel skillets
Comment on Prudent Reviews video about All-Clad cookware

How We Make Money

Although the site makes a small amount of money when you buy a product through our links (full disclosure below), we make nothing if you’re dissatisfied and return the product. So it’s in our best interest to only recommend products we know you’ll love.

Additionally, Prudent Reviews is supported primarily by the banner advertisements that you see throughout each page.

What does this mean, and why does it matter?

Being an ad-supported site allows us to separate ourselves from the brands and products we review.

In other words, we have no financial incentive to recommend one brand or product over another. This separation allows us to remain completely unbiased.

Each review is intended to provide helpful information to make your shopping experience less stressful. That’s it.

Unlike most sites, we never accept payments from brands in exchange for a positive review.

In the rare event that we partner with a brand to produce content or receive a free product to test and review, we call out the flaws and won’t recommend it unless we believe in it.

The point is — you can trust that our recommendations are 100% genuine.

Contact Us

Visit our Contact Us page to learn about the many ways you can get in touch with the Prudent Reviews team.

You can also stay up to date by joining our free newsletter.


Prudent Reviews is a participant in the Amazon.com Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Prudent Reviews partners with manufacturers and sellers through the use of affiliate links. When users click on affiliate links and visit certain 3rd party websites, Prudent Reviews, at absolutely zero cost to you, is paid a commission for sending the traffic.

Although the commissions from these partnerships help us keep the site running (we appreciate your support), they have no impact on which products we review or whether we recommend them or not.

Bottom line — our reviews are 100% genuine and unbiased, and we will never recommend a product or service unless we believe it’s a great value.

For any questions about this, please email: info@prudentreviews.com

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As an Amazon Associate, Prudent Reviews earns fees when you click on links within our articles and make qualifying purchases.